Mediaspace Solutions Direct™ For National Advertisers

For years, direct response advertisers have used the so-called remnant market to pick up big discounts on last-minute availabilities. But advertisers had little control over when or even where their ads would run. Many found they could not thrive in so unpredictable an environment.

Once again, only Mediaspace Solutions could create the innovative, customizable approach that still generates deep discounts, but within a guaranteed framework.

We develop customized and off-the-shelf advertising programs that generate ROI-driven pricing in a highly predictable scheduling environment. Ads run within on specific days or within guaranteed windows, in specific sections, and only in the exact newspapers you want.

These programs are only available to qualified advertisers. See below for details.

Custom Direct™

Custom Direct delivers tailored programs with extremely aggressive pricing, based on the individual needs of the advertisers. Our strategic recommendations include placements in specific newspapers, on a given day or window, and even in a specific section. We are opening a whole new acquisition channel with millions of potential customers using our Custom Direct formula.

Standby 2.0™

For advertisers willing to provide more flexibility, our Standby 2.0 buying model allows to submit an insertion to a newspaper at a given rate, provide a longer window, and open the placement to drop in any section on any day.

Qualifying for Mediaspace Solutions Direct™ Programs

To secure the deep discounts generated by these programs, advertisers must meet ALL of the following criteria:

Incremental

• New advertiser — no history with newspaper advertising in past 12 months

Creative Restrictions

• Direct response offer — 800# or website; no retail mention or addresses

Results Driven

• Ad performance tracked

Advertiser participation and ad copy subject to newspaper approval.

For more information contact Randy Grunow at 952-238-9016 or rgrunow@mss-mail.com.